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Conducting Successful Fundraising Program : A Comprehensive Guide and Resource - 01 edition

Conducting Successful Fundraising Program : A Comprehensive Guide and Resource (ISBN10: 0787953520; ISBN13: 9780787953522)
ISBN13: 978-0787953522
ISBN10: 0787953520

Summary: The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giv
ing, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
...show more
Summary: The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success. ...show less

Edition/Copyright: 01
Cover: Hardback
Publisher: Jossey-Bass, Inc.
Published: 03/28/2001
International: No

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