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Conducting Successful Fundraising Program : A Comprehensive Guide and Resource

Conducting Successful Fundraising Program : A Comprehensive Guide and Resource - 01 edition

ISBN13: 978-0787953522

Cover of Conducting Successful Fundraising Program : A Comprehensive Guide and Resource 01 (ISBN 978-0787953522)
ISBN13: 978-0787953522
ISBN10: 0787953520
Cover type:
Edition/Copyright: 01
Publisher: Jossey-Bass, Inc.
Published: 2001
International: No

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Conducting Successful Fundraising Program : A Comprehensive Guide and Resource - 01 edition

ISBN13: 978-0787953522

Kent E. Dove

ISBN13: 978-0787953522
ISBN10: 0787953520
Cover type:
Edition/Copyright: 01
Publisher: Jossey-Bass, Inc.

Published: 2001
International: No
Summary

The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.

Table of Contents

Preface
Acknowledgments
The Author
Planning and Implementing Your Fundraising Program p. 1
Tables, Figures, and Exhibits in Part One p. 2
Introduction p. 5
Tracing Philanthropy's Origins and Defining Fundraising Basics p. 9
Choosing a Campaign Model p. 25
Building and Stating the Case for Support p. 42
Defining Roles of Leaders and Top Volunteers in Fundraising p. 56
Recruiting, Educating, and Motivating Volunteers p. 71
Coordinating the Campaign Structure and Solicitation Process p. 84
Establishing the Campaign Timeline p. 99
Constructing and Using the Standards-of-Giving Chart p. 118
Laying the Foundation: Building the Annual Fund p. 134
Identifying, Researching, and Rating Individuals as Major Gift Prospects p. 159
Cultivating and Soliciting Major Gift Prospects p. 183
Developing and Marketing a Planned Giving Program p. 199
Structuring Planned Gifts p. 210
Building Lasting Relationships and Developing Lead Gifts p. 242
Approaching Corporations and Foundations p. 255
Promoting the Campaign p. 269
Testing Fundraising Potential and Assessing Programs p. 280
Using Paid Solicitors and Consultants p. 293
Applying Technology to Fundraising p. 310
Providing Accountability and Expressing Appreciation p. 334
Concluding the Campaign and Building on the Momentum p. 356
The Fundraising Resource Guide p. 365
Resource Guide Contents p. 365
Mission Statements p. 369
Strategic Plan p. 371
Strategic Plan Progress Report p. 387
Case Statements p. 411
Case Statement with Companion Pieces p. 437
Short-Form Case Statements p. 461
Market Survey Materials p. 477
Volunteer's Job Description p. 523
Annual Campaign Volunteer's Kit p. 529
Capital Campaign Volunteer's Kit p. 573
Annual Campaign Plan p. 635
Capital Campaign Plan p. 643
Direct-Mail Solicitation Letters: Sequential Annual Mailings p. 687
Direct-Mail Solicitation with Insert p. 691
Telemarketing Scripts p. 693
Membership Club, Donor Club, and Giving Society Brochures p. 699
Special-Events Planning Checklists p. 717
Nonprofit Key Word Search p. 739
Gift Agreement Templates p. 743
Rules Regarding Income Tax Charitable Deductions p. 761
Templates for Drafting Trusts p. 771
Letter Proposal p. 789
Full Proposal p. 791
Monthly Financial Report p. 805
Newsletters p. 813
Pledge Forms p. 821
Letterhead and Envelopes p. 825
Public Announcement Event Invitation and Program p. 827
Program Assessment p. 837
Gift Receipt Templates p. 851
Stewardship Program at the University of Florida p. 859
Post-Campaign Assessment - Annual Campaign p. 883
Post-Campaign Assessment - Capital Campaign p. 893
Final Report - Annual Campaign p. 907
Final Report - Capital Campaign p. 937
References p. 949
Index p. 955
Table of Contents provided by Blackwell. All Rights Reserved.
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