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Consultant's Manual : A Complete Guide to Building a Successful Consulting Practice

Consultant's Manual : A Complete Guide to Building a Successful Consulting Practice - 94 edition

ISBN13: 978-0471008798

Cover of Consultant
ISBN13: 978-0471008798
ISBN10: 0471008796
Cover type:
Edition/Copyright: 94
Publisher: John Wiley & Sons, Inc.
Published: 1994
International: No

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Consultant's Manual : A Complete Guide to Building a Successful Consulting Practice - 94 edition

ISBN13: 978-0471008798

Thomas L. Greenbaum

ISBN13: 978-0471008798
ISBN10: 0471008796
Cover type:
Edition/Copyright: 94
Publisher: John Wiley & Sons, Inc.

Published: 1994
International: No
Summary

Addresses the main issues of setting up a consulting business--financial considerations, writing up a business plan and targeting the audience for your practice. Discusses how to implement the business plan and market your services, presenting thoughts on how to name your business as well as some of the ethical issues that arise in consulting.

Author Bio

Greenbaum, Thomas L. : Groups Plus, Inc.

Thomas L. Greenbaum is President of Groups Plus, Inc., a focus group research and consulting practice.

Table of Contents

PART 1: PLANNING

Marketing Your Consulting Service.
Should You Enter the Consulting Business?.
The Business Plan.
Defining the Business.
Developing a Company Identity.
Planning Your Company's Finances.

PART 2: IMPLEMENTATION

Building Awareness of Your Business--Direct Methods.
Building Awareness of Your Business--Indirect Methods.
Developing a Brochure.
Selling Your Consulting Services.
The Consulting Proposal.
Handling Objections.
Service in a Consulting Business.
The Ethics of the Consulting Business.

Index.

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