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Consumer Behavior - 10th edition

by Michael R. Solomon

Consumer Behavior (ISBN10: 0132671840; ISBN13: 9780132671842)
ISBN13: 978-0132671842
ISBN10: 0132671840

This edition has also been released as:
ISBN13: 978-0132672092
ISBN10: 013267209X

Summary: Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Edition/Copyright: 10TH 13
Cover: Hardback
Publisher: Pearson
Published: 01/10/2012
International: No

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