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Consumer Behavior

Consumer Behavior - 10th edition

ISBN13: 978-0132671842

Cover of Consumer Behavior 10TH 13 (ISBN 978-0132671842)
ISBN13: 978-0132671842
ISBN10: 0132671840
Edition: 10TH 13
Copyright: 2013
Publisher: Pearson
Published: 2013
International: No

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Consumer Behavior - 10TH 13 edition

ISBN13: 978-0132671842

Michael R. Solomon

ISBN13: 978-0132671842
ISBN10: 0132671840
Edition: 10TH 13
Copyright: 2013
Publisher: Pearson
Published: 2013
International: No
Summary

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

Table of Contents

Table of Contents
Section 1: Consumers in the Marketplace
Chapter 1: Buying, Having, and Being
Section 2: Consumers as Individuals
Chapter 2: Perception
Chapter 3: Learning and Memory
Chapter 4: Motivation and Global Values
Chapter 5: The Self
Chapter 6: Personality and Psychographics
Section 3: Consumers as Decision Makers
Chapter 7: Attitudes and Persuasion
Chapter 8: Decision Making
Chapter 9: Buying and Disposing
Chapter 10: Organizational and Household Decision Making
Section 4: Consumers and Subcultures
Chapter 11: Groups and Social Media
Chapter 12: Social Class and Lifestyles
Chapter 13: Subcultures
Chapter 14: Culture

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Cover of Consumer Behavior 11th edition

Consumer Behavior - 11th edition

ISBN13: 978-0133450897
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