Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Consumer Behavior - 10th edition

Consumer Behavior (ISBN10: 0324271972; ISBN13: 9780324271973)
ISBN13: 978-0324271973
ISBN10: 0324271972

Summary: CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it app ...show morelies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model.

CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization. ...show less

Edition/Copyright: 10TH 06
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 11/29/2005
International: No

View Table of Contents



List Price: $245.75
Used $73.71
Used
Save $172.04 (70%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 20 hours and 54 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $15.09

25 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Consumer Behavior
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (25)  |  New (5)  |  Like New (2)  |  Very Good (4)  |  Good (7)  |  Acceptable (7)

Price
 
Condition
Seller
Comments
$30.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
AbellaBooks_com
Sandy, UT
Seller Rating: 4.47
0324271972 Used, acceptable. Consumer Behavior. By Roger D. Blackwell (Author), Paul W. Miniard (Author), James F. Engel (Author). Product Details Hardcover: 832 pages Publisher: South-Western College ...show more Pub; 010 edition (November 29, 2005) Language: English ISBN-10: 0324271972 ISBN-13: 978-0324271973 Product Dimensions: 11.1 x 8.8 x 1.2 inches ...show less
$30.99
+$3.99 s/h
Add marketplace to your cart
Acceptable
Abellabooks UT
Sandy, UT
Seller Rating: 4.56
U.S.A. 2005 Soft Cover Fair Used, acceptable. Consumer Behavior. By Roger D. Blackwell (Author), Paul W. Miniard (Author), James F. Engel (Author). Product Details Hardcover: 832 pages Publisher: S ...show moreouth-Western College Pub; 010 edition (November 29, 2005) Language: English ISBN-10: 0324271972 ISBN-13: 978-0324271973 Product Dimensions: 11.1 x 8.8 x 1.2 inches. ...show less
$33.85
+$3.99 s/h
Add marketplace to your cart
Acceptable
Thrifty_Text
Emeryville, CA
Seller Rating: 4.55
Ships today or the next business day. Cover and binding maybe well-worn. Text may contain extensive writing/highlightings but is till readable. Easy return if this item does not meet your needs. 19- ...show more15. ...show less
$59.95
+$3.99 s/h
Add marketplace to your cart
Acceptable
omgtextbooks
Pueblo West, CO
Seller Rating: 3.73
2005 Hard cover 10th ed. Fair. Glued binding. Paper over boards. 774 p. Contains: Illustrations.
Page:   1  
Close
Close
Close