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Consumer Behavior

Consumer Behavior - 10th edition

ISBN13: 978-0324271973

Cover of Consumer Behavior 10TH 06 (ISBN 978-0324271973)
ISBN13: 978-0324271973
ISBN10: 0324271972
Cover type: Hardback
Edition/Copyright: 10TH 06
Publisher: South-Western Publishing Co.
Published: 2006
International: No

List price: $272.00

Consumer Behavior - 10TH 06 edition

ISBN13: 978-0324271973

Roger D. Blackwell, Paul W. Miniard and James F. Engel

ISBN13: 978-0324271973
ISBN10: 0324271972
Cover type: Hardback
Edition/Copyright: 10TH 06
Publisher: South-Western Publishing Co.

Published: 2006
International: No
Summary

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model.

CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Table of Contents

Part I: INTRODUCTION TO CONSUMER BEHAVIOR.

1. Consumer Behavior and Consumer Research.
2. Creating Marketing Strategies for Customer-Centric Organizations.

Part II: CONSUMER DECISION MAKING.

3. The Consumer Decision Process.
4. Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation.
5. Purchase.
6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations.

Part III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR.

7. Demographics, Psychographics and Personality.
8. Consumer Motivation.
9. Consumer Knowledge.
10. Consumer Beliefs, Feelings, Attitudes and Intentions.

Part IV: INFLUENCING CONSUMER BEHAVIOR.

11. Culture, Ethnicity and Social Class.
12. Family and Household Influences.
13. Group and Personal Influence.

Part V: INFLUENCING CONSUMER BEHAVIOR.

14. Making Contact.
15. Shaping Consumers' Opinions.
16. Helping Consumers to Remember.

List price: $272.00
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