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Consumer Behavior - 10th edition

Consumer Behavior (ISBN10: 0324271972; ISBN13: 9780324271973)
ISBN13: 978-0324271973
ISBN10: 0324271972

Summary: CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it app ...show morelies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model.

CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization. ...show less

Edition/Copyright: 10TH 06
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 11/29/2005
International: No

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