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Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy - 9th edition

Consumer Behavior and Marketing Strategy - 9th edition

ISBN13: 9780073404769

ISBN10: 0073404764

Consumer Behavior and Marketing Strategy by J. Paul Peter - ISBN 9780073404769
Cover type: Hardback
Edition: 9TH 10
Copyright: 2010
Publisher: Richard D. Irwin, Inc.
Published: 2010
International: No
Consumer Behavior and Marketing Strategy by J. Paul Peter - ISBN 9780073404769

ISBN13: 9780073404769

ISBN10: 0073404764

Cover type: Hardback
Edition: 9TH 10

List price: $292.50

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Summary

Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.

Other Editions of Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy by J. Paul Peter and Jerry Olson - ISBN 9780073529851
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