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Consumer Behavior and Marketing Strategy - 9th edition

Consumer Behavior and Marketing Strategy (ISBN10: 0073404764; ISBN13: 9780073404769)
ISBN13: 978-0073404769
ISBN10: 0073404764

Summary: Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing cons ...show moreumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies. ...show less

Edition/Copyright: 9TH 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 12/21/2009
International: No

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0073404764 Acceptable Condition - Book may have excessive writing or highlighting May contain some highlighting, underlining, general markings. Will NOT include CDs, access codes or any other materi ...show moreal originally provided. - Usually ships within 1-2 business days. All USA orders shipped via USPS with delivery confirmation, please allow 4-14 business days for delivery. USPS does not provide delivery confirmation for APO/FPO addresses or addresses outside of the 50 US states. No guarantee on products that contain supplements and some products may include highlighting and writing. We are dedicated to 100% customer satisfaction. ...show less
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New York, NY 2009 Hard cover 9th ed. Fair. Glued binding. Paper over boards. 554 p. Contains: Illustrations, black & white.
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