Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Consumer Behavior and Marketing Strategy - 9th edition

Consumer Behavior and Marketing Strategy (ISBN10: 0073404764; ISBN13: 9780073404769)
ISBN13: 978-0073404769
ISBN10: 0073404764

Summary: Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing cons
umer behavior and can be used to understand consumers and to guide the development of effective marketing strategies.
...show more
Summary: Consumer Behavior provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact. The wheel is a powerful tool for analyzing consumer behavior and can be used to understand consumers and to guide the development of effective marketing strategies. ...show less

Edition/Copyright: 9TH 10
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 12/21/2009
International: No

View eBook Requirements
View Digital Rights

Other Editions of Consumer Behavior and Marketing Strategy:


List Price: $255.75
Used $130.39
Used
Save $125.36 (49%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 hours and 27 minutes and it ships by Noon CT today!
New $201.33
Rental $28.99
Due back 07/31/2015
eTextbook $176.41
Marketplace sellers starting at $51.54

22 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Consumer Behavior and Marketing Strategy
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (22)  |  New (5)  |  Like New (2)  |  Very Good (3)  |  Good (8)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$130.39
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$201.33
FREE! s/h

New
Textbooks.com
Columbia, MO
Ships DIRECTLY from Textbooks.com for FREE! Brand new book. Trackable expedited shipping options available.
$214.22
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$51.54
+$3.99 s/h
Add marketplace to your cart
VeryGood
Better World Books
Mishawaka, IN
Seller Rating: 4.62
Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
$63.70
+$3.99 s/h
Add marketplace to your cart
Good
Firehouse Liquidation
Vancouver, WA
Seller Rating: 4.2
May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing. Ships next business day! Choose expedited shipping for delivery in 2-6 business days! Exc ...show moreellent customer service! ...show less
$69.75
+$3.99 s/h
Add marketplace to your cart
Acceptable
Bookbyte-OR
Salem, OR
Seller Rating: 4.57
All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780073404769-5-0
$73.25
+$3.99 s/h
Add marketplace to your cart
Good
Bookbyte-OR
Salem, OR
Seller Rating: 4.57
May include moderately worn cover, writing, markings or slight discoloration. SKU:9780073404769-4-0
$74.32
+$3.99 s/h
Add marketplace to your cart
Good
BookHolders MD
College Park, MD
Seller Rating: 4.66
ninth Good [ No Hassle 30 Day Returns ][ Underlining/Highlighting: SOME ] [ Edition: ninth ] Publisher: McGraw Hill Pub Date: 12/21/2009 Binding: hardcover Pages: 500.
$130.39
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
$139.95
+$3.99 s/h
Add marketplace to your cart
Acceptable
omgtextbooks
Pueblo West, CO
Seller Rating: 3.75
New York, NY 2009 Hard cover 9th ed. Fair. Glued binding. Paper over boards. 554 p. Contains: Illustrations, black & white.
$152.80
+$3.99 s/h
Add marketplace to your cart
LikeNew
rabbit!!books
San Antonio, TX
Seller Rating: 5
0073404764 9th Edition * never used - clean inside * Quick! Shipping w/tracking number **
$154.61
+$3.99 s/h
Add marketplace to your cart
New
Premier Books BN
Romulus, MI
Seller Rating: 3.92
0073404764 Brand New. Exact book as advertised. Delivery in 4-14 business days (not calendar days). We are not able to expedite delivery.
$156.00
+$3.99 s/h
Add marketplace to your cart
Acceptable
treeoflife_books
Marion, IN
Seller Rating: 4.64
Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available.
Page:   1     2     3     |   Next >
Close
Close
Close