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Consumer Economics

Consumer Economics - 15th edition

ISBN13: 978-1890871949

Cover of Consumer Economics 15TH 10 (ISBN 978-1890871949)
ISBN13: 978-1890871949
ISBN10: 189087194X
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Edition/Copyright: 15TH 10
Publisher: Holcomb Hathaway Publishers
Published: 2010
International: No
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Consumer Economics - 15TH 10 edition

ISBN13: 978-1890871949

Mel J. Zelenak

ISBN13: 978-1890871949
ISBN10: 189087194X
Cover type:
Edition/Copyright: 15TH 10
Publisher: Holcomb Hathaway Publishers

Published: 2010
International: No
Summary

This book identifies the social, economic, and political forces that shape consumer demands, and it gives readers a better understanding of themselves as consumers in our society and in the global marketplace. Readers will learn how the marketplace works to serve consumers, and they will also learn how it can work to disserve and even defraud consumers. Consumer Economics examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. In this edition, discussions and references have been updated to reflect societal changes of the first few years of the new millennium. This readable, information-packed book serves as a valuable resource in and beyond the classroom.

The fifteenth edition has been updated to reflect recent events while maintaining focus on long-term trends and issues. It includes new and updated consumer websites and offers new, more realistic case studies that reflect current concerns while retaining its reader-friendly design and affordability.

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