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Contemporary Advertising - 11th edition

Contemporary Advertising (ISBN10: 0073529915; ISBN13: 9780073529912)
ISBN13: 978-0073529912
ISBN10: 0073529915

Summary: Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.

Edition/Copyright: 11TH 08
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/28/2007
International: No

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