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Contemporary Advertising - 11th edition

Contemporary Advertising (ISBN10: 0073529915; ISBN13: 9780073529912)
ISBN13: 978-0073529912
ISBN10: 0073529915

Summary: Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.

Edition/Copyright: 11TH 08
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/28/2007
International: No

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Size: 29 cm. 712 pp. Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to bottom of pages, also cover bubbles some from water damage. A use ...show mored stamp at bottom of book pages. Quantity Available: 1. Shipped Weight: 2 - 3 pounds. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002438. Eleventh Edition. ...show less
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Size: 29 cm. 712 pp. Text appears to have writing and highlighting. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to back of books pages. Has stickers on spine a ...show morend back cover. Quantity Available: 1. Shipped Weight: 2 - 3 pounds. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002440. Eleventh Edition. ...show less
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Very good 1 volume, please be aware of language, air mail shipment from Germany within 2-6 weeks, we deliver to any country-please ask us to enable delivery to your country! *****PLEASE NOTE: This i ...show moretem is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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Boston 2008 Hardcover Eleventh Edition Very Good Condition Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Size: 29 cm. 712 p ...show morep. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002437. ...show less
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Size: 29 cm. 712 pp. Multiple copies available this title. Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Quantity Available: ...show more5. Shipped Weight: 2 - 3 pounds. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002437. Eleventh Edition. ...show less
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