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Contemporary Advertising - 11th edition

Contemporary Advertising (ISBN10: 0073529915; ISBN13: 9780073529912)
ISBN13: 978-0073529912
ISBN10: 0073529915

Summary: Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.

Edition/Copyright: 11TH 08
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 03/28/2007
International: No

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a2zbooks
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Seller Rating: 4.57
Size: 29 cm. 712 pp. Text appears to have writing and highlighting. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to back of books pages. Has stickers on spine a ...show morend back cover. Quantity Available: 1. Shipped Weight: 2 - 3 pounds. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002440. Eleventh Edition. ...show less
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a2zbooks
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Size: 29 cm. 712 pp. Multiple copies available this title. Some minor marking. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Quantity Available: 7. Shi ...show morepped Weight: 2 - 3 pounds. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002433. Eleventh Edition. ...show less
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A2ZBooks Ky
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Boston 2008 Hardcover Eleventh Edition Very Good Condition Some minor marking. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Size: 29 cm. 712 pp. Mul ...show moretiple copies available this title. Quantity Available: 7. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002433. ...show less
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A2ZBooks Ky
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Boston 2008 Hardcover Eleventh Edition Very Good Condition Text appears to have writing and highlighting. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to back ...show more of books pages. Has stickers on spine and back cover. Size: 29 cm. 712 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002440. ...show less
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A2ZBooks Ky
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Boston 2008 Hardcover Eleventh Edition Very Good Condition Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Has water damage to bottom of pages, also cov ...show moreer bubbles some from water damage. A used stamp at bottom of book pages. Size: 29 cm. 712 pp. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002438. ...show less
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Very good 1 volume, please be aware of language, air mail shipment from Germany within 2-6 weeks, we deliver to any country-please ask us to enable delivery to your country! *****PLEASE NOTE: This i ...show moretem is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
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a2zbooks
Burgin, KY
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Size: 29 cm. 712 pp. Multiple copies available this title. Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Quantity Available: ...show more5. Shipped Weight: 2 - 3 pounds. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002437. Eleventh Edition. ...show less
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A2ZBooks Ky
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Boston 2008 Hardcover Eleventh Edition Very Good Condition Text appears to be clean. Has minor shelf and corner wear. Binding is in very good condition. Pages are white and crisp. Size: 29 cm. 712 p ...show morep. Multiple copies available this title. Quantity Available: 5. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0073529915. ISBN/EAN: 9780073529912. Dewey Code: 659.1 22. Inventory No: 1561002437. ...show less
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Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
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