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Contemporary Advertising - 12th edition

Contemporary Advertising (ISBN10: 0073381071; ISBN13: 9780073381077)
ISBN13: 978-0073381077
ISBN10: 0073381071

Summary: Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bil ...show morel Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. ...show less

Edition/Copyright: 12TH 09
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 10/24/2008
International: No

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2008 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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2008 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access ...show morecodes. Customer service is our top priority! ...show less
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As new condition. Text appears to be clean of markings. Cover show signs of rubbing marks. Binding is tight. 724 pages. Multiple copies available this title. Quantity Available: 4. Shipped Weight: Un ...show moreder 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073381071. ISBN/EAN: 9780073381077. Inventory No: 1561019814. Twelfth Edition . ...show less
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2009 Hardcover Twelfth Edition As New. No Dust Jacket As new condition. Text appears to be clean of markings. Cover show signs of rubbing marks. Binding is tight. 724 pages. Multiple copies availabl ...show moree this title. Quantity Available: 4. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0073381071. ISBN/EAN: 9780073381077. Inventory No: 1561019814. ...show less
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Boston, MA 2008 Hard cover 12th ed. Fair. Glued binding. Paper over boards. 724 p. Contains: Illustrations, black & white, Illustrations, color, Figures.
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