Ship-Ship-Hooray! Free Shipping on $25+ Details >
Contemporary Advertising

Contemporary Advertising - 12th edition

Contemporary Advertising - 12th edition

ISBN13: 9780073381077

ISBN10: 0073381071

Contemporary Advertising by William F. Arens, Michael F. Weigold and Christian Arens - ISBN 9780073381077
Cover type: Hardback
Edition: 12TH 09
Copyright: 2009
Publisher: Richard D. Irwin, Inc.
Published: 2009
International: No
Contemporary Advertising by William F. Arens, Michael F. Weigold and Christian Arens - ISBN 9780073381077

ISBN13: 9780073381077

ISBN10: 0073381071

Cover type: Hardback
Edition: 12TH 09

List price: $216.75

All of our used books are 100% hand-inspected and guaranteed! Happy you, happy us.

Ships directly from us
You Save $151.74 (70%)
$65.01

Well, that's no good. Unfortunately, this edition is currently out of stock. Please check back soon.

Summary

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Top Arrow

Top