Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Contemporary Advertising - 12th edition

Contemporary Advertising (ISBN10: 0073381071; ISBN13: 9780073381077)
ISBN13: 978-0073381077
ISBN10: 0073381071

Summary: Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bil ...show morel Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. ...show less

Edition/Copyright: 12TH 09
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 10/24/2008
International: No

Other Editions of Contemporary Advertising:


List Price: $216.75
Used $162.55
Used
Save $54.20 (25%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 1 days, 3 hours and 55 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Marketplace sellers starting at $27.99

12 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Contemporary Advertising
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (12)  |  New (2)  |  Like New (3)  |  Very Good (2)  |  Good (4)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$162.55
FREE! s/h

Very Good
Textbooks.com
Columbia, MO
Ships Ground DIRECTLY from Textbooks.com for FREE! Very good condition (Certified Used). Trackable expedited shipping options available.
$162.55
+$3.99 s/h
Add marketplace to your cart
VeryGood
Textbookcenter.com
Columbia, MO
Seller Rating: 4.63
Ships same day or next business day via UPS (Priority Mail for AK/HI/APO/PO Boxes)! Used sticker and some writing and/or highlighting. Used books may not include working access code or dust jacket.
Page:   < Previous   |     1     2  
Close
Close
Close