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Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.Edition/Copyright: 7TH 09
Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.
Note: Each chapter concludes with Summary, Key Terms, Putting It into Practice, Exercises, and a Continuing Case.
I. Foundations of Business Communication
1. Understanding Business Communication
Communicating in Organizations
The Components of Communication
Directions of Communication
Barriers to Communication
Introducing the 3Ps (Problem, Process, Product) Model
The 3Ps in Action (Problem, Process, Product): Using Euphemisms Apropriately
Appendix: Urban Systems, Inc.
2. Contemporary Issues in Business Communication
Contemporary Business Communication Issues
Communicating in Work Teams
Communicating in a Diverse Environment
Ethics and Communication
Communicating via E-Mail
The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement
3. Interpersonal Communication Skills
Communicating by Telephone
The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting
II. Developing Your Business Writing Skills
4. The Writing Process
An Overview of the Writing Process
Formatting and Proofreading
The 3Ps in Action (Problem, Process, Product): A Simple Memo
5. Revising Your Writing
What Do We Mean by Style?
Choosing the Right Words
Writing Effective Sentences
Developing Logical Paragraphs
Creating an Appropriate Tone
Effective Business Writing
The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message
6. Routine Messages
Planning the Routine Message
Routine Claim Letters
Routine Adjustment Letters
The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter
7. Persuasive Messages
Planning the Persuasive Message
Organizing a Persuasive Request
Common Types of Persuasive Requests
Writing a Sales Letter
The 3Ps in Action (Problem, Process, Product): A Sales Letter
8. Bad-News Messages
Planning the Bad-News Message
Announcing Bad News
The 3Ps in Action (Problem, Process, Product): A Bad-News Message
IV. Report Writing
9. Planning the Report and Managing Data
Who Reads and Writes Reports?
What Data Is Already Available?
Collecting and Evaluating Data on the Internet
Collecting Data Through Questionnaires
Interpreting the Data
The 3Ps in Action (Problem, Process, Product): A Questionnaire
10. Writing the Report
Developing an Effective Writing Style
Documenting Your Sources
Refining Your Draft
The 3Ps in Action (Problem, Process, Product): A Section of a Report
V. Oral and Employment Communication
11. Making Oral Presentations
The Role of Business Presentations
Planning the Presentation
Planning Team and Video Presentations
Visual Aids for Business Presentations
Practicing and Delivering the Presentation
The 3Ps in Action (Problem, Process, Product): A Business Presentation
12. Employment Communication
Preparing Your Résumé
Writing Job-Application Letters
Preparing for a Job Interview
Conducting Yourself During the Interview
Communicating After the Interview
The 3Ps in Action (Problem, Process, Product): An Application Letter
A. Language Arts Basics
B. Formatting Business Documents
C. Common Types of Reports
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