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Contemporary Marketing - 14th edition

Contemporary Marketing (ISBN10: 032458203X; ISBN13: 9780324582031)
ISBN13: 978-0324582031
ISBN10: 032458203X

This edition has also been released as:
ISBN13: 978-0495804871
ISBN10: 0495804878

Summary: Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current,
relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.
...show more
Summary: Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. ...show less

Edition/Copyright: 14TH 10
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 02/09/2009
International: No

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