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Content Rules - 11 edition

by Ann Handley and C.C. Chapman

Content Rules (ISBN10: 0470648287; ISBN13: 9780470648285)
ISBN13: 978-0470648285
ISBN10: 0470648287

Summary: Create bold web content and build a loyal customer base online Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a ''voice,'' including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketin ...show moreg content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

  • Learn the art of storytelling and the science of journalism
  • Find an authentic ''voice'' and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules. ...show less

Edition/Copyright: 11
Cover: Hardback
Publisher: John Wiley & Sons, Inc.
Published: 12/07/2010
International: No



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2010 Hardcover Very Good. Clean. Sharp. Tight. Unmarked. Glossy, vibrant cover. Minimal shelf wear on corners/ends. Very nice, clean copy. Solid. 100% Satisfaction Guaranteed by Go-Getter Books. Shi ...show moreps same day or next business day. Give us a try. Thanks for your order. ...show less
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Hoboken, NJ 2010-12-07 Hardcover Very Good Glued binding. Paper over boards. 282 p. Contains: Illustrations, black & white, Figures.
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"text area clean minor creases Satisfaction Guarantee Next-Day shipping, Refund guaranteed if not satisfied or not as described,contact ASAP we will solve problem in 24 hour 100% guarantee. Book onl ...show morey doesn?t include any accessories? CD-ROM, DVD,INFOTRAC." ...show less
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