Summary: Managed care contracting has become a key marketing challenge. The matter of managed care raises the most basic, crucial marketing questions such as: what are your organizations core services?, how will we deliver those services?, and how will we price those services?
Contracting in a Managed Care Environment: Market-Based Approaches offers practical advice on how to tackle the tactical, operational, financial, and actuarial issues surrounding managed care ...show more. Topics discussed include: ·
Developing a managed care strategy
Determining pricing options
Allocating funds and risk
Negotiating effective contracts
Establishing the necessary infrastructure ...show less
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