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Copy Workshop Workbook - 4th edition

Copy Workshop Workbook (ISBN10: 1887229396; ISBN13: 9781887229395)
ISBN13: 978-1887229395
ISBN10: 1887229396

Summary: WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.< ...show moreBR>

THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready. ...show less

Edition/Copyright: 4TH 09
Cover: Paperback
Publisher: Copy Workshop
Published: 07/28/2009
International: No

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2009 Paperback Fair 018 Item is intact, but may show shelf wear. Pages may include notes and highlighting. May or may not include supplemental or companion material. Access codes may or may not wor ...show morek. Connecting readers since 1972. Customer service is our top priority. ...show less
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