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Copy Workshop Workbook - 4th edition

Copy Workshop Workbook (ISBN10: 1887229396; ISBN13: 9781887229395)
ISBN13: 978-1887229395
ISBN10: 1887229396

Summary: WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.<
BR>

THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.
...show more
Summary: WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.


THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready. ...show less

Edition/Copyright: 4TH 09
Cover: Paperback
Publisher: Copy Workshop
Published: 07/28/2009
International: No

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1887229396 Choose Expedited Shipping for fastest delivery! Used Texts May Have Used Book Stickers on the Cover. Free USPS Tracking Number. Used texts may NOT contain supplemental materials such as CD' ...show mores, info-trac, access codes, etc... Satisfaction Guaranteed! ...show less
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2009 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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PAPERBACK Very Good 1887229396 No spine creases, solid binding. Some wear at corners and a used sticker on spine.
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Solid copy with limited highlighting. Some page corners are creased, and there's a little page fanning at top front. Front cover has several creases and general overall wear. Binding is square with a ...show morecouple light spine creases. Clearly used, but still a useful copy. Fourth edition. ...show less
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2009 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
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PAPERBACK Fine 1887229396 Instructor's CD included-clean, unmarked, unused-covers show no wear. NOT ex-library. Purchase of this item will help support the programs and collections of the Johnson C ...show moreounty (Kansas) Library. ...show less
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Chicago, IL, U.S.A. 2009 Soft Cover Very Good VERY GOOD softcover, no marks in text, uncreased spine, very clean exterior.
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