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Copy Workshop Workbook

Copy Workshop Workbook - 4th edition

ISBN13: 978-1887229395

Cover of Copy Workshop Workbook 4TH 09 (ISBN 978-1887229395)
ISBN13: 978-1887229395
ISBN10: 1887229396
Cover type: Paperback
Edition/Copyright: 4TH 09
Publisher: Copy Workshop
Published: 2009
International: No

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Copy Workshop Workbook - 4TH 09 edition

ISBN13: 978-1887229395

Bruce Bendinger

ISBN13: 978-1887229395
ISBN10: 1887229396
Cover type: Paperback
Edition/Copyright: 4TH 09
Publisher: Copy Workshop

Published: 2009
International: No
Summary

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.


THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.