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Copywriting for Electronic Media : Practical Guide - 6th edition

Copywriting for Electronic Media : Practical Guide (ISBN10: 0495411175; ISBN13: 9780495411178)
ISBN13: 978-0495411178
ISBN10: 0495411175

This edition has also been released as:
ISBN13: 978-0495391081
ISBN10: 0495391085

Summary: COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short,
persuasive messages for radio, television, and new media. A new chapter on ''Getting the First Job'' reveals what you should expect in entry-level copywriting positions.
...show more
Summary: COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on ''Getting the First Job'' reveals what you should expect in entry-level copywriting positions. ...show less

Edition/Copyright: 6TH 09
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 01/03/2008
International: No

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