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Corporate Communication - 5th edition

Corporate Communication (ISBN10: 0073377732; ISBN13: 9780073377735)
ISBN13: 978-0073377735
ISBN10: 0073377732

Summary: Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems ...show more. ...show less

Edition/Copyright: 5TH 09
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 12/05/2008
International: No

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2008 Paperback Fair NO CD; No Access Code; Some delamination and curling; Some highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner we ...show morear; Unless stated otherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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2008 Paperback Fair NO CD; No Access Code; Some highlighting & markings; Some edge, cover and corner wear; Some scratches and creases; Minor tears; Minor discoloration and wrinkles; Unless stated ...show moreotherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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