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Corporate Communication: A Guide to Theory and Practice - 3rd edition

Corporate Communication: A Guide to Theory and Practice (ISBN10: 0857022431; ISBN13: 9780857022431)
ISBN13: 978-0857022431
ISBN10: 0857022431

This edition has also been released as:
ISBN13: 978-0857022424
ISBN10: 0857022423

Summary: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and a more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition:
  • New chapters on Strategic Planning and Campaign Management, Research and Measurement and CSR and Community Relations
  • Greatly expanded coverage of key areas: Internal Communication, Lead
    ership and Change Communication, Issues Management, Crisis Communication and Corporate Branding
  • Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
  • New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
  • Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
...show more
Summary: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and a more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition:
  • New chapters on Strategic Planning and Campaign Management, Research and Measurement and CSR and Community Relations
  • Greatly expanded coverage of key areas: Internal Communication, Leadership and Change Communication, Issues Management, Crisis Communication and Corporate Branding
  • Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
  • New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
  • Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
...show less

Edition/Copyright: 3RD 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 04/06/2011
International: No

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