ISBN13:978-0857022431 ISBN10: 0857022431 This edition has also been released as: ISBN13: 978-0857022424 ISBN10: 0857022423
Summary: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and a more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition:
New chapters on Strategic Planning and Campaign Management, Research and Measurement and CSR and Community Relations
Greatly expanded coverage of key areas: Internal Communication, Lead...show moreership and Change Communication, Issues Management, Crisis Communication and Corporate Branding
Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
Edition/Copyright:3RD 11 Cover: Paperback Publisher:Sage Publications, Inc. Published: 04/06/2011 International: No
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