Corporate Communication: A Guide To Theory And Practice - 3rd edition

by Joep Cornelissen

Corporate Communication: A Guide To Theory And Practice (ISBN10: 0857022431; ISBN13: 9780857022431)

ISBN13: 978-0857022431
ISBN10: 0857022431

This edition has also been released as:
ISBN13: 978-0857022424
ISBN10: 0857022423

Summary: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and a more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition:

New chapters on Strategic Planning and Campaign Management, Research and Measurement and CSR and Community Relations
Greatly expanded coverage of key areas: Internal Communication, Lead ...show moreership and Change Communication, Issues Management, Crisis Communication and Corporate Branding
Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.

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Edition/Copyright: 3RD 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 04/06/2011

Other Editions of Corporate Communication: A Guide To Theory And Practice:

Corporate Communications : A Guide to Theory and Practice - 2 edition

ISBN13: 978-1847872463

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Corporate Communication: A Guide To Theory And Practice - 3rd edition

by Joep Cornelissen

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