Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Corporate Communication: A Guide to Theory and Practice - 3rd edition

Corporate Communication: A Guide to Theory and Practice (ISBN10: 0857022431; ISBN13: 9780857022431)
ISBN13: 978-0857022431
ISBN10: 0857022431

This edition has also been released as:
ISBN13: 978-0857022424
ISBN10: 0857022423

Summary: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and a more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition:

  • New chapters on Strategic Planning and Campaign Management, Research and Measurement and CSR and Community Relations
  • Greatly expanded coverage of key areas: Internal Communication, Lead ...show moreership and Change Communication, Issues Management, Crisis Communication and Corporate Branding
  • Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.
  • New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.
  • Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.
...show less

Edition/Copyright: 3RD 11
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 04/06/2011
International: No

View Digital Rights



List Price: $73.00
Used  Currently Sold Out
New  Currently Sold Out
Rental $21.99
Due back 05/29/2015
Rental
Save $51.01 (70%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
eTextbook $40.20
Marketplace sellers starting at $46.06

9 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Corporate Communication: A Guide to Theory and Practice
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (9)  |  New (1)  |  Like New (1)  |  Very Good (3)  |  Good (3)  |  Acceptable (1)

Price
 
Condition
Seller
Comments
$51.20
+$3.99 s/h
Add marketplace to your cart
VeryGood
Penntext
Downingtown, PA
Seller Rating: 4.41
Excellent Condition. No wear/tear. Please contact us if you have any Questions.
$56.95
+$3.99 s/h
Add marketplace to your cart
VeryGood
worldofbooks
Goring-By-Sea,
Seller Rating: 3.69
London 2011 Paperback 3rd Revised edition. Revised. Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains unda ...show moremaged. 296 p. Black & white tables, figures. Intended for college/higher education audience. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** ...show less
Page:   1  
Close
Close
Close