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Corporate Communications : A Guide to Theory and Practice - 2nd edition

Corporate Communications : A Guide to Theory and Practice (ISBN10: 1847872468; ISBN13: 9781847872463)
ISBN13: 978-1847872463
ISBN10: 1847872468

This edition has also been released as:
ISBN13: 978-1847872456
ISBN10: 184787245X

Summary: Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:
  • New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media an
    d investor relations and issues in crisis management
  • New case vignettes and cases of corporate communications in US and European companies
  • An integrated case (Toyota) at the end of the text connecting all the different themes of the book.
...show more
Summary: Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:
  • New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management
  • New case vignettes and cases of corporate communications in US and European companies
  • An integrated case (Toyota) at the end of the text connecting all the different themes of the book.
...show less

Edition/Copyright: 2ND 09
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 05/29/2008
International: No



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