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Corporate Communications : A Guide to Theory and Practice

Corporate Communications : A Guide to Theory and Practice - 2nd edition

ISBN13: 978-1847872456

Cover of Corporate Communications : A Guide to Theory and Practice 2ND 09 (ISBN 978-1847872456)
ISBN13: 978-1847872456
ISBN10: 184787245X
Cover type:
Edition/Copyright: 2ND 09
Publisher: Sage Publications, Inc.
Published: 2009
International: No

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Corporate Communications : A Guide to Theory and Practice - 2ND 09 edition

ISBN13: 978-1847872456

Joep P. Cornelissen

ISBN13: 978-1847872456
ISBN10: 184787245X
Cover type:
Edition/Copyright: 2ND 09
Publisher: Sage Publications, Inc.

Published: 2009
International: No
Summary

Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:

  • New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management
  • New case vignettes and cases of corporate communications in US and European companies
  • An integrated case (Toyota) at the end of the text connecting all the different themes of the book.
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