This edition has also been released as:
Summary: Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:
...show lessEdition/Copyright: 2ND 09
- New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media an ...show mored investor relations and issues in crisis management
- New case vignettes and cases of corporate communications in US and European companies
- An integrated case (Toyota) at the end of the text connecting all the different themes of the book.
Publisher: Sage Publications, Inc.
Year Published: 2009