Corporate Communications : A Guide to Theory and Practice - 2nd edition

by Joep P. Cornelissen

Corporate Communications : A Guide to Theory and Practice (ISBN10: 1847872468; ISBN13: 9781847872463)

ISBN13: 978-1847872463
ISBN10: 1847872468

This edition has also been released as:
ISBN13: 978-1847872456
ISBN10: 184787245X

Summary: Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.
The Second Edition features:

New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media an ...show mored investor relations and issues in crisis management
New case vignettes and cases of corporate communications in US and European companies
An integrated case (Toyota) at the end of the text connecting all the different themes of the book.

...show less

Edition/Copyright: 2ND 09
Cover: Paperback
Publisher: Sage Publications, Inc.
Published: 05/29/2008
International: No

Other Editions of Corporate Communications : A Guide to Theory and Practice:

Corporate Communication: A Guide to Theory and Practice - 3 edition

ISBN13: 978-0857022431

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Corporate Communications : A Guide to Theory and Practice - 2nd edition

by Joep P. Cornelissen


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