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Corporate Entrepreneurship and Innovation - 3rd edition

Corporate Entrepreneurship and Innovation (ISBN10: 0538478926; ISBN13: 9780538478922)
ISBN13: 978-0538478922
ISBN10: 0538478926

Summary: This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. Th ...show moreis groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the ''what,'' ''how,'' ''where,'' and ''who'' questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment. ...show less

Edition/Copyright: 3RD 11
Cover: Hardback
Publisher: South-Western Publishing Co.
Published: 11/30/2010
International: No

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