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Cradle to Cradle - 02 edition

by William McDonough and Michael Braungart

Cradle to Cradle (ISBN10: 0865475873; ISBN13: 9780865475878)
ISBN13: 978-0865475878
ISBN10: 0865475873

Summary: A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as muc ...show moreh as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. ...show less

Edition/Copyright: 02
Cover: Paperback
Publisher: North Point Press
Published: 04/22/2002
International: No

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Paisleyhaze Books CT
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Seller Rating: 4.85
PAPERBACK Fine 0865475873 North Point Press trade paperback, 8th printing, clean/tight, No marks or spine creasing, only slight wear, Near Fine (like New); bubble-wrapped and mailed in a BOX with f ...show moreree delivery confirmation. ...show less
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GREAT Bargain Book Deal - like new - some may have small remainder mark - Ships out by NEXT Business Day - 100% Satisfaction Guarantee!
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Left Coast Books
Goleta, CA
Seller Rating: 4.76
193 pp.; 21 cm. Tight, clean copy. "A manifesto for a radically different philosophy and practice of manufacture and environmentalism. 'Reduce, reuse, recycle' urge environmentalists in other words, d ...show moreo more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, 'cradle to grave' manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective hence, 'waste equals food' is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as 'biological nutrients' that safely re-enter the environment or as 'technical nutrients' that circulate within closed-loop industrial cycles, without being 'downcycled' into low-grade uses (as most 'recyclables' now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. / William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a 'Hero for the Planet,' stating that 'his utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world.' In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States. Michael Braungart ...show less
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Avon Hill Books MA
Cambridge, MA
Seller Rating: 4.84
2002 Softcover As New 9780865475878. Clean, bright, and tight. Appears unread.; 8vo 8"-9" tall; 193 pp.
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Pistil Books Online
Seattle, WA
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"Trade Paperback. North Point Press, 2002. Fine/. A clean, unmarked book with a tight binding. 193 pages."
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Pistil Books Online
Seattle, WA
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"Trade Paperback. North Point Press, 2002. Fine/. A clean, unmarked book with a tight binding. 193 pages."
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Perfect condition. Covers/pages are crisp and clean. Tight binding.
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Alexandria's Library ON
Unionville, ON
Seller Rating: 4.79
2002 Softcover Much Later Printing Fine 8vo-7?"-9?" tall, Trade paperback. 208 pages. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the ...show moreauthors make an exciting and viable case for change. ...show less
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Text and Margin Booksellers
Mississauga, ON
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2002 Soft Cover Fine F/na. US Reprint Edition. Pictorial Wraps.
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