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Cradle to Cradle - 02 edition

by William McDonough and Michael Braungart

Cradle to Cradle (ISBN10: 0865475873; ISBN13: 9780865475878)
ISBN13: 978-0865475878
ISBN10: 0865475873

Summary: A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as muc ...show moreh as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change. ...show less

Edition/Copyright: 02
Cover: Paperback
Publisher: North Point Press
Published: 04/22/2002
International: No

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New York, NY 2002 Trade paperback Very good. Trade paperback (US). Glued binding. 208 p. Audience: General/trade.
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Row by Row Bookshop NC
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New York 2002 Trade Paperback Later Printing Near Fine. No Dust Jacket Signed by Author A Near Fine copy in paper covers. Signed by author William McDonough.
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2002 Soft Cover Very Good Clean and bright; no owners' marks; binding square, spine uncreased. The soft cover has thin lines of surface rubbing along each side of the spine as well as small chips a ...show moret the spine ends, otherwise excellent. ...show less
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