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Crafting and Executing Strategy - Text and Readings

Crafting and Executing Strategy - Text and Readings - 15th edition

ISBN13: 978-0073269801

Cover of Crafting and Executing Strategy - Text and Readings 15TH 07 (ISBN 978-0073269801)
ISBN13: 978-0073269801
ISBN10: 0073269808
Cover type: Paperback
Edition/Copyright: 15TH 07
Publisher: Richard D. Irwin, Inc.
Published: 2007
International: No

List price: $143.00

Crafting and Executing Strategy - Text and Readings - 15TH 07 edition

ISBN13: 978-0073269801

Arthur A. Thompson, A. J. Strickland and John E Gamble

ISBN13: 978-0073269801
ISBN10: 0073269808
Cover type: Paperback
Edition/Copyright: 15TH 07
Publisher: Richard D. Irwin, Inc.

Published: 2007
International: No
Summary

Thompson, Strickland and Gamble's, CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion. Instructors who would like to create their own case packets to go with this book should go to www.mhhe.com/primis to make their selections.

Table of Contents

Chapter 1. The Strategic Management Process: An Overview
Chapter 2. Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy
Chapter 3. Industry and Competitive Analysis
Chapter 4. Evaluating Company Resources and Competitive Capabilities
Chapter 5. Strategy and Competitive Advantage
Chapter 6. Strategies for Competing in Globalizing Markets (NEW chapter)
Chapter 7. New Business Models and Strategies for the Internet Economy (NEW chapter)
Chapter 8. Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9. Strategy and Competitive Advantage in Diversified Companies
Chapter 10. Evaluating the Strategies of Diversified Companies
Chapter 11. Implementing and Executing Strategy: Building Resource Capabilities and Structuring the Organization
Chapter 12. Implementing and Executing Strategy: Budgets, Policies, Best Practices, Support Systems, and Rewards