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Crafting and Executing Strategy

Crafting and Executing Strategy - 18th edition

ISBN13: 978-0078112720

Cover of Crafting and Executing Strategy 18TH 12 (ISBN 978-0078112720)
ISBN13: 978-0078112720
ISBN10: 0078112729
Cover type: Hardback
Edition/Copyright: 18TH 12
Publisher: Richard D. Irwin, Inc.
Published: 2012
International: No

List price: $293.50

Crafting and Executing Strategy - 18TH 12 edition

ISBN13: 978-0078112720

Arthur Thompson

ISBN13: 978-0078112720
ISBN10: 0078112729
Cover type: Hardback
Edition/Copyright: 18TH 12
Publisher: Richard D. Irwin, Inc.

Published: 2012
International: No
Summary

Overview:The 18th edition ofCrafting and Executing Strategyrepresents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, this edition provides anunparalleled case line upof 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

Thompson 18e, your best case scenario!