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Crafting and Executing Strategy : Text and Readings

Crafting and Executing Strategy : Text and Readings - 14th edition

ISBN13: 978-0073023076

Cover of Crafting and Executing Strategy : Text and Readings 14TH 05 (ISBN 978-0073023076)
ISBN13: 978-0073023076
ISBN10: 0073023078
Cover type:
Edition/Copyright: 14TH 05
Publisher: Richard D. Irwin, Inc.
Published: 2005
International: No

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Crafting and Executing Strategy : Text and Readings - 14TH 05 edition

ISBN13: 978-0073023076

Arthur A. Thompson, A. J. Strickland and John E. Gamble

ISBN13: 978-0073023076
ISBN10: 0073023078
Cover type:
Edition/Copyright: 14TH 05
Publisher: Richard D. Irwin, Inc.

Published: 2005
International: No
Summary

Features

  • New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors.
  • New chapter (7): New Business Models and Strategies for the Internet Economy is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included because given today's economy, most strategy discussions will need to include an internet economy discussion to be complete.
  • In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text.
  • Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts.
  • Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements.
  • In addition to the new Global Strategy chapter, global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
  • Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
  • Concise, yet thorough coverage of all of the strategic management topics (under 350 text pages).

Table of Contents

Part I: Concepts and Techniques for Crafting and Executing Strategy

Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources and Competitiveness
Chapter 5: The Five Generic Competitive Strategies--Which One to Employ?
Chapter 6: Beyond Competitive Strategy--ther Important Strategy Choices/Options
Chapter 7: Strategies for Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility
Chapter 11: Building Resource Strengths and Organizational Capabilities
Chapter 12: Striving for Operating Excellence
Chapter 13: Corporate Culture and Leadership

Part II: Cases in Crafting and Executing Strategy

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Other Editions for Crafting and Executing Strategy : Text and Readings

Cover of Crafting and Executing Strategy - Text and Readings 15th edition

Crafting and Executing Strategy - Text and Readings - 15th edition

ISBN13: 978-0073269801
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