ISBN13:978-0073023076 ISBN10: 0073023078 This edition has also been released as: ISBN13: 978-0072844481 ISBN10: 0072844485
New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors.
New chapter (7): New Business Models and Strategies for the Internet Economy is unique to Thompson/Strickland. This new chapter demonstrates the authors' commitment to the most up-to-date conceptual coverage. It's included be...show morecause given today's economy, most strategy discussions will need to include an internet economy discussion to be complete.
In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text.
Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts.
Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements.
In addition to the new Global Strategy chapter, global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Concise, yet thorough coverage of all of the strategic management topics (under 350 text pages).
...show lessEdition/Copyright: 14TH 05 Cover: Paperback Publisher: Richard D. Irwin, Inc. Published: 07/09/2004 International: No
View Table of Contents
Part I: Concepts and Techniques for Crafting and Executing Strategy
Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources and Competitiveness Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy--ther Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership
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