ISBN13:978-0072962215 ISBN10: 0072962216 This edition has also been released as: ISBN13: 978-0072884449 ISBN10: 0072884444
Edition/Copyright: 14TH 05 Cover: Hardback Publisher: Richard D. Irwin, Inc. Published: 08/28/2004 International: No
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Part I: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources and Competitiveness Section C: Crafting a Strategy Chapter 5: The Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Beyond Competitive Strategy -- Other Important Strategy Choices/Options Chapter 7: Strategies for Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Section D: Executing the Strategy Chapter 11: Building Resource Strengths and Organizational Capabilities Chapter 12: Striving for Operating Excellence Chapter 13: Corporate Culture and Leadership
Part II: Cases
Section A: Crafting Strategy in Single-Business Companies 1. Starbucks in 2004: Driving for Global Dominance: Arthur A. Thompson, Jr., The University of Alabama; Amit Shah, Frostburg State University; and Thomas F. Hawk, Frostburg State University 2. Netflix: Braxton Maddox,The University of Alabama 3. Azalea Seafood in 2003: John E. Gamble, University of South Alabama 4. Non Stop Yacht, S.L.: Charlene Nicholls-Nixon, University of Western Ontario; Ken Mark, University of Western Ontario; and Jordan Mitchell, University of Western Ontario 5. Competition in the Bottled Water Industry: John E. Gamble, University of South Alabama 6. Dollar General and the Extreme Value Retailing Industry: Stephen Vitucci, Tarleton State University and Sue A. Cullars, Tarleton State University 7. Growth, Strategy and Slotting at No Pudge! Foods, Inc.: Chris Robertson, Northeastern University 8. Dell Computer in 2003: Arthur A. Thompson, Jr., University of Alabama and John E. Gamble, University of South Alabama 9. Electronic Arts and the Global Video Game Industry: Arthur A. Thompson, Jr., The University of Alabama 10. Nexity and the U.S. Banking Industry: John Paul Youther 11. Making It Big: Joan Winn, University of Denver 12. Outback Steakhouse: Sarah June Gauntlett, University of Alabama 13. McDonald's: Polishing the Golden Arches: Lou Marino, The University of Alabama and Katy Beth Jackson, The University of Alabama 14. Maple Leaf Consumer Foods -- Fixin Hot Dogs (A): Allen Morrison, University of Western Ontario 15. Krispy Kreme Doughnuts in 2003: Arthur A. Thompson, University of Alabama and Amit Shah, Frostburg State University 16. Andrea Jung and Avon Products in 2003: Accelerating the Transformation: John E. Gamble, University of South Alabama 17. Ebay--In a League by Itself: Lou Marino, The University of Alabama 18. Note on the Security Management and Manufacturing Industry: Theresa T. Coates, Rensselaer Polytechnic Institute and Marilyn L. Taylor, University of Missouri at Kansas City 19. Pivot International -- Pursuing Growth: Marilyn L. Taylor, University of Missouri at Kansas City and Theresa T. Coates, Rensselaer Polytechnic Institute 20. Bayer AG: Children's Aspirin: Lauranne Buchanan, Thunderbird, The American Graduate School of International Management and Christopher K. Merker, Thunderbird, The American Graduate School of International Management 21. Harley Davidson: John E. Gamble, University of South Alabama 22. Hero Honda Motors (India) Ltd.: Is It Honda That Made It a Hero?: Kannan Ramaswamy, Thunderbird, The American Graduate School of International Management and Rahul Sanchez, Thunderbird, The American Graduate School of International Management 23. Puma AG: Lutz Kaufman, Otto Beisheim Graduate School of Management 24. Globalization of Beringer Blass Wine Estates: Armand Gilinsky, Jr., Sonoma State University; Raymond Lopez, Pace University; and Richard Castaldi, San Francisco State University Section B: Crafting Strategy in Diversified Companies 25. Land O' Lakes: Michael Boland, Kansas State University; Vincent Amanor-Boadu, Kansas State University; and David Barton, Kansas State University 26. Unilever's Path to Growth Strategy: Is It Working?: Arthur A. Thompson, The University of Alabama 27. LVMH's Diversification Strategy in Luxury Goods: John E. Gamble, University of South Alabama Section C: Implementing and Executing Strategy 28. Robin Hood: Joseph Lampel, New York University 29. Procter & Gamble: Organization 2005 and Beyond: Ravi Madapati, ICFAI Knowledge Center 30. The Global Leadership of Carlos Ghosn at Nissan: John P. Millikin, Thunderbird, The American Graduate School of International Management and Dean Fu, Thunderbird, The American Graduate School of International Management 31. Wal-Mart Stores, Inc. -- A New Set of Challenges: Arthur A. Thompson, The University of Alabama 32. Kmart: Striving for a Comeback: John E. Gamble, University of South Alabama 33. The Portman Ritz Carlton Shanghai: Asia's Best Employer: Matthew Chang, International Institute for Management Development and Ellie Weldon, International Institute for Management Development 34. Continental Airlines: Sustaining the Turnaround: Arthur A. Thompson, The University of Alabama 35. Southwest Airlines: Culture, Values, and Operating Practices: Arthur A. Thompson, The University of Alabama and John E. Gamble, University of South Alabama Section D: Strategy, Ethics, and Social Responsibility 36. Benziger Family Winery: Murray Silverman, San Francisco State University and Tom Lanphar, State of California Environmental Protection Agency 37. Andy Decker and the Ethics of Downloading Music from the Internet: Janet Rovenpor, Manhattan College Cases available on the text website: Whole Foods Market Green Mountain Coffee Callaway Golf Ocean Spray Cranberries Smithfield Foods
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