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Crafting and Executing Strategy : The Quest for Competitive Advantage - 15th edition

Crafting and Executing Strategy : The Quest for Competitive Advantage (ISBN10: 0073270385; ISBN13: 9780073270388)
ISBN13: 978-0073270388
ISBN10: 0073270385

This edition has also been released as:
ISBN13: 978-0072969436
ISBN10: 0072969431

Summary: Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classr ...show moreoom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 32 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design. ...show less

Edition/Copyright: 15TH 07
Cover: Hardback
Publisher: Richard D. Irwin, Inc.
Published: 06/16/2006
International: No

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