ISBN13:978-0073530420 ISBN10: 0073530425 Edition/Copyright: 17TH 10 Cover: Hardback Publisher: Richard D. Irwin, Inc. Published: 03/09/2009
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John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.
Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.
Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
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Table of Contents Pt. 1 Concepts and techniques for crafting and executing strategy 1 1 What is strategy and why is it important? 2 2 The managerial process of crafting and executing strategy 18 3 Evaluating a company's external environment 48 4 Evaluating a company's resources and competitive position 94 5 The five generic competitive strategies : which one to employ? 132 6 Supplementing the chosen competitive strategy : other important strategy choices 160 7 Competing in foreign markets 194 8 Tailoring strategy to fit specific industry and company situations 230 9 Diversification : strategies for managing a group of businesses 266 10 Strategy, ethics, and social responsibility 316 11 Building an organization capable of good strategy execution 358 12 Managing internal operations : actions that promote good strategy execution 388 13 Corporate culture and leadership : keys to good strategy execution 414 Pt. 2 Cases in crafting and executing strategy 451 Sect. A Crafting strategy in single business companies Sect. B Crafting strategy in diversified companies Sect. C Executing strategy and strategic leadership Sect. D Strategy, ethics, and social responsibility
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