on Orders of $25 or more*
|Get your books quickly and easily... and pay nothing for shipping. Just order $25 or more and standard shipping is on us (excludes Marketplace and Rental offerings).|
|$3.99 flat rate|
|UPS 2nd Day Air*||$11.99 flat rate|
|UPS Next Day Air*||$19.98 flat rate|
* Not available for PO boxes and APO/FPO
** Saturday delivery is only available in certain areas. UPS standard rates apply.
*** Separate shipping rates apply for bulk orders
John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.
Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.
Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.
Table of Contents
Pt. 1 Concepts and techniques for crafting and executing strategy 1
1 What is strategy and why is it important? 2
2 The managerial process of crafting and executing strategy 18
3 Evaluating a company's external environment 48
4 Evaluating a company's resources and competitive position 94
5 The five generic competitive strategies : which one to employ? 132
6 Supplementing the chosen competitive strategy : other important strategy choices 160
7 Competing in foreign markets 194
8 Tailoring strategy to fit specific industry and company situations 230
9 Diversification : strategies for managing a group of businesses 266
10 Strategy, ethics, and social responsibility 316
11 Building an organization capable of good strategy execution 358
12 Managing internal operations : actions that promote good strategy execution 388
13 Corporate culture and leadership : keys to good strategy execution 414
Pt. 2 Cases in crafting and executing strategy 451
Sect. A Crafting strategy in single business companies
Sect. B Crafting strategy in diversified companies
Sect. C Executing strategy and strategic leadership
Sect. D Strategy, ethics, and social responsibility
Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster?
We offer fast, flat-rate expedited shipping options.
|Sell it back by:|
|Guaranteed cash back:|
|Cost of this book|
after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
When you're done with this book, sell it back to Textbooks.com. In addition to the the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet during the download process.
What is the Marketplace?
It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options?
Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air TermsRental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.