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Creating Brand Loyalty : The Management - 99 edition

Creating Brand Loyalty : The Management (ISBN10: 1587768143; ISBN13: 9781587768149)
ISBN13: 978-1587768149
ISBN10: 1587768143

Summary: "The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself." This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

Edition/Copyright: 99
Publisher: Vivisphere Publishing
Year Published: 1999
International: No

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