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Creating Brand Loyalty : The Management of Power Positioning and Really Great Advertising - 99 edition

Creating Brand Loyalty : The Management of Power Positioning and Really Great Advertising (ISBN10: 0814405010; ISBN13: 9780814405017)
ISBN13: 978-0814405017
ISBN10: 0814405010

Summary: ''The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself.'' This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

Edition/Copyright: 99
Cover: Paperback
Publisher: American Management Association
Published: 08/26/1999
International: No



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Appearance of only slight previous use. Cover and binding show a little wear. All pages are undamaged with potentially only a few, small markings. Help save a tree. Buy all your used books from Green ...show more Earth Books. Read. Recycle and Reuse. ...show less
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Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta Book Company. Our ma ...show moreilers are 100% recyclable. ...show less
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1999 Paperback Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, may not include cdrom or access ...show morecodes. Customer service is our top priority! ...show less
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Saranac Lake, New York, U.S.A. 1999 Soft Cover As New 3rd printing, looks and feels unused, softcover in excellent condition, no marks or blemishes, binding tight, spine perfect, covers glossy.
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Saranac Lake, New York, U.S.A. 1999 As New Wraps Clean and unmarked.
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