ISBN13:978-0139696947 ISBN10: 0139696946 Edition/Copyright:02 Cover: Hardback Publisher:Financial Times Prentice Hall Published: 10/28/2001 International: No
View Author Bio
Cagan, Jonathan : Carnegie Mellon University
Vogel, Craig M. : Carnegie Mellon University
View Table of Contents
1. What Drives New Product Development.
Redefining the Bottom Line. Identifying Product Opportunities: The SET Factors. POG and SET Factor Case Studies.
2. Moving to the Upper Right.
Integrating Style and Technology. Style vs. Technology: A Brief History of the Evolution of Style and Technology in the 19th and 20th Centuries. Middle Class and the Height of Mass Marketing. Positioning Map: Style vs. Technology. Positioning Map of Starbucks. Knockoffs and Rip-offs. Revolutionary vs. Evolutionary Product Development.
3. The Upper Right: The Value Quadrant.
The Sheer Cliff of Value-The Third Dimension. Value Opportunities Value Opportunity Charts and Analysis. The Time and Place for Value Opportunities. The Upper Right for Industrial Products.
4. The Core of a Successful Brand Strategy: Breakthrough Products and Services.
Brand Strategy and Product Strategy. Corporate Commitment to Product and Brand. Corporate Values and Customer Values. Managing Product Brand. Starting from Scratch: Iomega. Maintaining an Established Identity: Harley. Brand and the Value Opportunities.
5. A Comprehensive Approach to User-Centered, Integrated New Product Development.
Clarifying the Fuzzy Front End of New Product Development. User-Centered iNPD Process. Resource Allocation.
6. Integrating Disciplines and Managing Diverse Teams.
User-Centered iNPD Facilitates Customer Value. Understanding Perceptual Gaps. Team Functionality. Part Differentiation Matrix. Issues in Team Management: Team Empowerment. iNPD Team Integration Effectiveness.
7. Understanding the User's Needs, Wants, and Desires.
Overview: Usability and Desirability. An Integrated Approach to a User-Driven Process. Scenario Development (Part I). New Product Ethnography. Lifestyle Reference. Ergonomics: Interaction, Task Analysis, and Anthropometrics. Scenario Development (Part II). Broadening the Focus. Product Definition. Visualizing Ideas and Concepts Early and Often. Research Acknowledgements.
8. Case Studies: The Power of the Upper Right.
Overview of Case Studies.
9. Automotive Design: Product Differentiation through User-Centered iNPD.
The Dynamic SET Factors of the Auto Industry. The Design Process and Complexities. Breaking Down the Process. Positioning: Product Differentiation. The Retro Craze. A Case Study of iNPD at Carnegie Mellon University. Implications of User-Centered iNPD on the Auto Industry.
Research Acknowledgments. Epilogue. Future Trends. Have Faith in the Leap. References. Index.
Other Editions of Creating Breakthrough Products : Innovation from Product Planning to Program Approval:
Free Shipping Get Free Shipping on orders over $25 (not including Rental and Marketplace). Order arrives in 5-10 business days.
Need it faster? We offer fast, flat-rate expedited shipping options.
Not the right book for you? We'll gladly take it back within 30 days.
To return an eTextbook:
Your eTextbook is non-returnable once it's been activated. You must contact us about returning your eTextbook before you activate it.
Returns are accepted within 30 days of the purchase date on your order confirmation.
This book qualifies for guaranteed cash back! Buy it now for , then:
Sell it back by:
Guaranteed cash back:
Cost of this book after cash back:
Take advantage of Guaranteed Cash Back. Send your book to us in good condition before the end of the buyback period, we'll send YOU a check, and you'll pay less for your textbooks!
If you find this book for less on Amazon.com (direct from Amazon, not marketplace sellers), we'll match it.
In our warehouse, waiting to ship directly to you.
We hand-inspect every used textbook to make sure it's in good condition.
Buy it now. Sell it later!
Sell this textbook for cash!
When you're done with this book, sell it back to Textbooks.com. In addition to the best possible buyback price, you'll get an extra 10% cash back just for being a customer.
We buy good-condition used textbooks year 'round, 24/7. No matter where you bought it, Textbooks.com will buy your textbooks for the most cash.
We hand-inspect every one of our used textbooks to ensure good condition.
Our used textbooks do NOT have:
Missing or torn pages
Missing or torn cover
Torn or damaged binding
A broken spine
This textbook has never been used.
Due to the size of eTextbooks, a high-speed internet connection (cable modem, DSL, LAN) is required for download stability and speed. Your connection can be wired or wireless.
Being online is not required for reading an eTextbook after successfully downloading it. You must only be connected to the Internet duringthe download process.
XP or Windows 7 (32 or 64 running in 32 bit mode), or Mac OS 10.6 or above
At least 512 MB RAM, 600 mHZ processor, and 40 MB of hard drive space (75MB for Mac OS)
What is the Marketplace? It's another way for you to get the right price on the books you need. We approved every Marketplace vendor to sell their books on Textbooks.com, so you know they're all reliable.
What are Marketplace shipping options? Marketplace items do not qualify for free shipping. When ordering from the Marketplace, please specify whether you want the seller to send your book Standard ($3.99/item) or Express ($6.99/item). To get free shipping over $25, just order directly from Textbooks.com instead of through the Marketplace.
FREE UPS 2nd Day Air Terms
Rental and Marketplace items are excluded. Offer is valid from 1/21/2013 12:00PM to 1/23/2013 11:59AM CST. Your order must be placed by 12 Noon CST to be processed on the same day. Minimum order value is $100.00 excluding Rental and Marketplace items. To redeem this offer, select "FREE UPS 2ND DAY AIR" at checkout. Offer not is not valid on previous orders.