EVERYDAY FREE SHIPPING on $25 & up  Excludes Marketplace items
EVERYDAY FREE SHIPPING
on $25 & up
 Excludes Marketplace
Creative Communication : Principles and Applications

Creative Communication : Principles and Applications - 95 edition

ISBN13: 978-0881338287

Cover of Creative Communication : Principles and Applications 95 (ISBN 978-0881338287)
ISBN13: 978-0881338287
ISBN10: 0881338281
Edition: 95
Copyright: 1995
Publisher: Waveland Press, Inc.
Published: 1995
International: No

More Shipping Options

Creative Communication : Principles and Applications - 95 edition

ISBN13: 978-0881338287

Craig E. Johnson and Michael Z. Hackman

ISBN13: 978-0881338287
ISBN10: 0881338281
Edition: 95
Copyright: 1995
Publisher: Waveland Press, Inc.
Published: 1995
International: No
Summary

Learn to perceive multiple possibilities when considering an issue rather than being limited to routine responses! The applied focus of this volume targets the synergistic process of developing creative problem-solving strategies and honing communication skills to stimulate higher levels of creativity. A presentation of theoretical approaches to the creative process is followed by concrete examples of how others have applied creative solutions to specific problems in small groups, organizations, written communication, and persuasive encounters.

Table of Contents

Part I. PRINCIPLES OF CREATIVE COMMUNICATION
1. Understanding Creativity
2. Theoretical Approaches to Creativity
3. The Creative Process
4. Creativity and Language

Part II. CREATIVE APPLICATIONS
5. Creative Group Problem Solving
6. Creative Organizational Communication
7. Creative Written Communication
8. Creative Persuasive Communication

  • Marketplace
  • From
More Shipping Options