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Creative Strategy In Advertising - 5th edition

Creative Strategy In Advertising (ISBN10: 0534252605; ISBN13: 9780534252601)
ISBN13: 978-0534252601
ISBN10: 0534252605

Summary: This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.

Edition/Copyright: 5TH 95
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 12/28/1994
International: No



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