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Creative Strategy in Advertising

Creative Strategy in Advertising - 10th edition

ISBN13: 978-1439082706

Cover of Creative Strategy in Advertising 10TH 11 (ISBN 978-1439082706)
ISBN13: 978-1439082706
ISBN10: 1439082707

Cover type: Paperback
Edition: 10TH 11
Copyright: 2011
Publisher: Wadsworth, Inc
Published: 2011
International: No

List price: $302.75

Creative Strategy in Advertising - 10TH 11 edition

ISBN13: 978-1439082706

Bonnie L. Drewniany and A. Jerome Jewler

ISBN13: 978-1439082706
ISBN10: 1439082707

Cover type: Paperback
Edition: 10TH 11
Copyright: 2011
Publisher: Wadsworth, Inc
Published: 2011
International: No
Summary

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.