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Creative Strategy in Advertising

Creative Strategy in Advertising - 10th edition

Creative Strategy in Advertising - 10th edition

ISBN13: 9781439082706

ISBN10: 1439082707

Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler - ISBN 9781439082706
Cover type: Paperback
Edition: 10TH 11
Copyright: 2011
Publisher: Wadsworth, Inc
Published: 2011
International: No
Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler - ISBN 9781439082706

ISBN13: 9781439082706

ISBN10: 1439082707

Cover type: Paperback
Edition: 10TH 11

List price: $302.75

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Summary

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.