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Creative Strategy in Advertising - 10th edition

by Bonnie L. Drewniany and A. Jerome Jewler

Creative Strategy in Advertising (ISBN10: 1439082707; ISBN13: 9781439082706)
ISBN13: 978-1439082706
ISBN10: 1439082707

This edition has also been released as:
ISBN13: 978-1424069095
ISBN10: 1424069092

Summary: CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts ...show moreand ad copy, this book gives you all the necessary tools to create winning advertising strategies. ...show less

Edition/Copyright: 10TH 11
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 03/09/2010
International: No

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