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Creative Strategy in Advertising

Creative Strategy in Advertising - 9th edition

ISBN13: 978-0495095699

Cover of Creative Strategy in Advertising 9TH 08 (ISBN 978-0495095699)
ISBN13: 978-0495095699
ISBN10: 0495095699
Cover type:
Edition: 9TH 08
Copyright: 2008
Publisher: Wadsworth, Inc
Published: 2008
International: No

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Creative Strategy in Advertising - 9TH 08 edition

ISBN13: 978-0495095699

Bonnie L. Drewniany and A. Jerome Jewler

ISBN13: 978-0495095699
ISBN10: 0495095699
Cover type:
Edition: 9TH 08
Copyright: 2008
Publisher: Wadsworth, Inc
Published: 2008
International: No
Summary

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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Cover of Creative Strategy in Advertising 10th edition

Creative Strategy in Advertising - 10th edition

ISBN13: 978-1439082706
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