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Creative Strategy in Advertising - 9th edition

Creative Strategy in Advertising (ISBN10: 0495095699; ISBN13: 9780495095699)
ISBN13: 978-0495095699
ISBN10: 0495095699

This edition has also been released as:
ISBN13: 978-0495382089
ISBN10: 0495382086

Summary: CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive exampl ...show morees of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. ...show less

Edition/Copyright: 9TH 08
Cover: Paperback
Publisher: Wadsworth, Inc
Published: 04/23/2007
International: No

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