EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Creative Strategy in Direct Marketing

Creative Strategy in Direct Marketing - 2nd edition

ISBN13: 978-0844231723

Cover of Creative Strategy in Direct Marketing 2ND 98 (ISBN 978-0844231723)
ISBN13: 978-0844231723
ISBN10: 084423172X
Cover type:
Edition/Copyright: 2ND 98
Publisher: National Textbook Co.
Published: 1998
International: No

USED
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: Very Good
Sold Out
More Shipping Options

Creative Strategy in Direct Marketing - 2ND 98 edition

ISBN13: 978-0844231723

Susan K. Jones

ISBN13: 978-0844231723
ISBN10: 084423172X
Cover type:
Edition/Copyright: 2ND 98
Publisher: National Textbook Co.

Published: 1998
International: No
Summary

Direct marketers have long considered creative execution one of the three key elements to success. This all-new edition of Creative Strategy in Direct Marketing provides the insights and hands-on tools you need to develop creative platforms that produce programs to convert prospects and suspects into repeat buyers; integrate direct marketing into all of your marketing and communications programs; develop creative breakthroughs using commonsense testing and measurement techniques; apply (and know when to break) the basic rules of direct marketing for all media - from print ads and direct mail to catalogs, broadcasting, telemarketing, and interactive media - for all markets - from consumer to business-to-business, nonprofit, and retail; and put ideas into action by executing marketing concepts in print, broadcast, and electronic media. Whatever your role in direct marketing-copywriter, designer, product manager, or entrepreneur - Creative Strategy in Direct Marketing is the book that will give you invaluable, practical guidance for making your direct marketing programs a success.

List price: $0.00
  • Marketplace
  • From
More Shipping Options