Summary: Business managers; professionals and students in public relations, mass communication, and journalism; a required text for graduate courses in crisis management; a supplemental text for graduate courses in business and society, business environment, and public policy. As crises become more numerous, visible, and calamitous, organizations have no choice but to accept them as an inescapable reality that must be factored into their planning and decision making. This ...show more book is written for present and future crisis managers--men and women who will be drawn into that inevitable occurrence and whose performance will determine their organization's future as well as their own. It is also written for all managers because the lessons learned in crisis management add to their qualifications as policymakers and decision makers. Organized into four parts, this book:
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